With 1000’s of childcare providers advertising online it’s important that you stand out from the crowd. 96% of people look for local services online before buying or visiting so it’s more important than ever that you stand out to parents searching for childcare.

Here are 5 simple ways you can be a cut above the rest:

1- The Power of Photos

When choosing childcare, instead of taking time out from their busy lives to visit local childcare services, many parents first look online to short-list some childcare facilities to visit. Great photos of your childcare setting are vital in portraying what you have to offer. Photos speak volumes of how clean, bright and airy your childcare setting is.

Interesting Fact: Adverts on ChildcareFinder.ie with photographs included get 76% more views than adverts without photos!

2- Simple Information

It might sound obvious, but it’s important to clearly list some basic information about your childcare service offering. Many parents who are searching for childcare online are doing so for the first time. They might not know the information that you think is obvious. It’s important to include the following basic information in your online advertising:

• The age ranges of children you care for
• Your opening hours and if you close for things like mid-term and holidays
• Your phone number and full address (You can have a map on your advert on ChildcareFinder.ie)
• What services and facilities you offer – for example meals, outdoor play area, secure access etc.
• The name of the manager or who to ask for when the parent phones you to arrange a viewing

3- Seasonal Updates

Parents love to see consistent updates on what’s going on within your childcare setting. They can learn what their little one will be up to when they start attending. Some childcare providers use Facebook really effectively to publish such updates. ChildcareFinder.ie allows you to change your advert as often as you like. It will also link to your Facebook page if you have one.

It’s a great idea to include seasonal activities in your advert photos – for example at Easter, Christmas & Halloween art and crafts!

4- Parents Love Special Offers!

Childcare providers offering specials and discounts will be at an advantage since parents are looking for value for money as well as quality childcare. Don’t forget that a free one week “trial” is a great offer and allows parents to feel empowered to make a decision on childcare without feeling pressure to commit immediately in what is a difficult decision for them.

5- Google Ranking Is King!

96% of people look for local services online before buying. Many small businesses make the mistake of creating their own website and hoping that people will find that website using search engines like Google and Bing. In truth, it takes a great deal of investment and expertise to get to the top of Google search results for relevant searches in your sector. Childcare is no different.

Advertising on a high-ranking website that does the hard work for you is a great idea to top the list. ChildcareFinder.ie (just like MyChildcare.ie was before our re-brand) is top of Google for many childcare search results. That’s the way parents find you!

Get listed on ChildcareFinder.ie today and start boosting your childcare business online – parents will find you – guaranteed.

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