Having an advert on ChildcareFinder.ie guarantees that parents will find you when they are looking for childcare online. In order to maximise the benefit from your childcare advert you should keep the following 5 tips in mind.
Carefully planning your childcare advertising online ensures that you drive more potential parents to your door – with the lowest possible advertising budget.
State the obvious…
This might sound obvious but it’s important to clearly list some basic information about your childcare service. Many parents who are searching for childcare online are doing so for the first time. They might not know the information that you think is obvious. It’s important to include the following basic information in your online advertising:
- The age ranges of children you care for
- Your opening hours and if you close for things like mid-term and holidays
- Your phone number and full address (You can have a map on your advert on ChildcareFinder.ie)
- What services and facilities you offer – for example meals, outdoor play area, secure access etc.
- The name of the manager or who to ask for when the parent phones you to arrange a viewing
Photos speak 1,000 words
When choosing childcare, instead of taking time out from their busy lives to visit local childcare services, many parents first look online to short-list some childcare facilities to visit. Great photos of your childcare setting are vital in portraying what you have to offer. Photos speak volumes of how clean, bright and airy your childcare setting is.
Interesting Fact: Adverts on ChildcareFinder.ie with photographs included get 76% more views than adverts without photos!
Keep it seasonal & fresh
Parents love to see consistent updates on what’s going on within your childcare setting. They can learn what their little one will be up to when they start attending. Some childcare providers use Facebook really effectively to publish such updates. ChildcareFinder.ie allows you to change your advert as often as you like at no extra cost. Your advert will also be linked to your Facebook page if you have one.
It’s a great idea to include seasonal activities in your advert photos – for example at Easter, Christmas & Halloween art and crafts!
Focus on your audience
The people looking at your advert on ChildcareFinder.ie are parents who, for many, are looking for childcare for the first time. Very often, your ChildcareFinder.ie advert will be your chance first chance to make your first impression on them. Parents may feel nervous about leaving their child in the hands of someone new for the first time. Put yourself in their shoes and imagine what they would like to see on your advert. Bright and airy photos are great. Photos of the activities the child will be involved in are a really great way of letting the parent see all the fun their child will have in your childcare service. For younger children and babies peaceful photos of the baby room and sleeping areas will create a great impression also. List the qualifications your staff have. Fully qualified childcare staff will give the parent great confidence in the care on offer.
Monitor your ads performance
Here at ChildcareFinder.ie we have lots of really great behind the scenes data and analytics running on our state of the art website. This data is great for seeing how your advert is performing. We can tell like number of times your advert was viewed and how long parents spent reading the content of your advert. If you ever want statistics on this, just ask and we’ll send you a custom report of your visitor numbers.
It’s a great idea to ask parents who phone you looking for information on your childcare service where they found you. This help you keep track of the best means of advertising and the best return on your advertising budget.
ChildcareFinder.ie lets childcare providers with small advertising budgets get an amazing online presence. You can get listed with a full page advert for less than €3 per week (that’s €139 per year)
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